We partner with beauty and wellness companies, offering the tools and connections needed to navigate the market, form valuable partnerships, and achieve sustainable growth.
Primus Beauty Ventures is an Atlanta-based operating company specializing in strategic partnerships and investments as well as vertically integrated, roll-ups & bolt-on acquisitions of cashflowing lower middle market US enterprises under $15 million in revenue across beauty, personal care & wellness sectors. Our mission is to drive value creation and sustainable growth within our portfolio companies, while fostering innovation and excellence in the beauty and wellness industry.
OUR MISSION
Our mission is to drive innovation and growth, ensuring that each investment flourishes and contributes to the ever-evolving beauty landscape. At Primus Beauty Ventures, we are committed to empowering businesses that shape the future of beauty, personal care and wellness.
OUR DIFFERENCE
BROAD BEAUTY INDUSTRY EXPERIENCE
We have an ecosystem of experience founders and c-suite executives that share their insights and best practices in sales, marketing, production, product development, and retail. This allows operators to better anticipate market directions and address issues before becoming major problems.
VERTICALLY INTEGRATED
Managing all levels of Supply chain, from manufacturing to marketing achieving economies of scale and increased profitability.
VAST NETWORK
​Utilizing Strong relationships with vendors, manufacturers, and retailers. Additionally we bring operational relationships marketing firms, direct to consumer platforms and acquisition growth strategies that to add a ton of strategic value.
INNOVATION AND GROWTH
Commitment to driving innovation and growth in the beauty landscape thru the use of technology, best practices and cross selling opportunities.
Our Team
Led by Dior Metcalf, the Chief Investment Officer, Primus Beauty Ventures excels at sourcing, developing, and securing prime partners and investment opportunities.
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Dior Metcalf has also held positions as Executive Producer at Beauty Lifestyle Network and Executive Vice President of Corporate Development at Sentinel Media. Dior brings over 20 years of experience in the Media, Digital Marketing, and Beauty industries.
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