We partner with leading beauty manufacturers, personal care, and wellness companies to help them grow and scale

OUR VISION

Primus Beauty Ventures is an Atlanta-based operating and investment firm specializing in building a beauty ecosystem using strategic partnerships and direct investments that are vertically integrated, roll-ups & bolt-on acquisitions of cash-flowing lower middle market US enterprises under $20 million in revenue across beauty manufacturing, personal care & wellness sectors. Our mission is to drive value creation and sustainable growth within our portfolio companies, while fostering innovation and excellence in the beauty and wellness industry.

OUR MISSION

Our mission is to drive innovation and growth, ensuring that each investment flourishes and contributes to the ever-evolving beauty landscape. At Primus Beauty Ventures, we are committed to empowering businesses that shape the future of beauty, personal care and wellness.

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HOW WE PARTNER

We leverage a comprehensive framework that includes strategic marketing, sales collaboration, distribution deals, and targeted acquisitions, all designed to drive mutual growth and long-term success.

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Investment

Our investment criteria focus on established, lower middle-market beauty, personal care, and wellness companies in the U.S., ensuring they have a solid financial foundation and proven track record for growth

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The Formula Podcast:

C-Suite Insights

Discover the strategies and insights of top C-suite executives in the beauty industry with "The Formula: C-Suite Insights." Each episode reveals the challenges, innovations, and success stories behind leading beauty product white-label manufacturers. Whether you're an entrepreneur or industry enthusiast, this podcast offers a unique look into the minds of beauty's top leaders.

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